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Suburban Hotel

Suburban Hotel Franchise
Since the economy extended stay segment is experiencing tremendous growth, Suburban properties low investment requirements and low operating costs makes this brand of particular interest to investors and franchisers. Suburban is a high quality, high performing and well positioned brand that already has a strong reputation among consumers. Complimenting our midscale extended-stay brand, MainStay suites., it enables us to drive growth in a new segment that does not directly complete with any of our current brand/properties.

Products & Services
The largest economy extended stay chain in the U.S., Suburban Extended Stay Hotel properties combine the success of extended stay with the best of limited service. By offering the essentials of home economy prices, it creates an appealing value which can keep occupancy rates high and operating costs low. Since 86% of Suburban properties are new construction, it meets Choice's brand strategy for guest experience, and encourages repeat business.

Training & Support
We provide a wide array of exceptional education and training opportunities for you and your staff during the start up process and throughout the life of your franchise, both at your property and at The Learning Center, Suburban's corporate training facility in Silver Spring, MD.

An intense five day program that covers the essentials, including Human Resources, Front Desk Management, Risk Management, Maintenance Operations, Housekeeping Operations, Financial Management, Sales & Marketing. Plus instructions on Suburban's Property Management Systems, Reservations Systems and ChoiceCentral are available.

A Brand Performance Consultant is assigned to your hotel as your primary support to help maximize your revenues. They guide you through the opening process, offer ongoing assistance in operations and marketing to make sure you access the full spectrum of Suburban resources, and monitor quality assurance standards for your brand.

The Centralized Help Desk is available to answer your questions about the most effective operation of your hotel and the many revenue enhancing opportunities available to each franchise.

Suburban Hotel Franchise Why Suburban Extended Stay Hotel?
Choice Hotels offers many innovations in hotel franchising history, including:

First to inspect member properties for standards
First to provide travel directories
First to mandate wall to wall carpet
First to offer 24 hour desk service, telephones in rooms, and swimming pools
First to guarantee reservations
First to offer toll free reservations
First to develop global marketing/reservations system.
First to provide real time access to reservation system via web
First to offer wireless reservations via hand held computer

SUPPORT & TRAINING PROVIDED

Suburban Extended Stay Hotel

National Advertising
National Partnerships
Marketing Programs and Services
Guest Loyalty Programs
Sales Support
Turn-Key Reservations Package
Operational Support (Profit Manager, choiceAdvantage, ChoiceCentral.com)
Start-up Support (Training and New Hotel Opening)
Field Support, Centralized Help Desk, Purchasing Services, ongoing Educational and Annual Convention
Financial Assistance Provided: Only via incentives. Current development incentive is for minorities and from time to time offer brand specific incentives.
Site Selection Assistance: Yes
Feasibility Study Support: Yes
Financial Lender Support: Yes
Lease Negotiation Assistance: No
Co-Operative Advertising: Yes
Training: New franchisees and their General Managers are required to attend a week-long training session at corporate headquarters.

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