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Comfort Suites

Comfort Suites Franchise
Comfort Suites is one of the world's largest and most recognized hotel brands with 98% brand awareness according to 2006 Milward Brown Study. Established in 1981 Comfort Inn has become a leading mid-market, limited service chain and offers developers strong return on investment.

Comfort Inns, Hotels & Suites offer excellent value, friendly service and assurance of pleasant accommodations at a reasonable price. Comfort now offers guests free continental breakfast, 24 hour coffee and high speed Internet access. Some locations also offer the Comfort Advantage Room, an office with all the comforts of home.

Mastering The Road
Comfort Suites is one of 10 brands of Choice Hotels. Worldwide, there are almost 5,300 Choice hotels open and under development in 46 countries totaling almost 400,000 rooms.

We have a long, solid history in hospitality and franchise development that helps us better understand what it takes and how to get there. We have developed an exceptional set of resources, operational systems and marketing programs help you create and maintain the best hotel for your unique needs. That helps you reach all your goals.

Most importantly, we believe that success comes from working together...every step of the way.

New Hotel Opening Support
The fastest route to success depends on getting the best possible start. This is where you will truly appreciate our attention to process and detail. This is where our over 60-years experience in creating the procedures and products that facilitate hotel development really makes a difference.

We provide what you need to start-up efficiently and effectively. A New Hotel Opening specialist will visit you to provide step-by-step techniques to achieve successful sales and marketing, to assist you with your initial sales and marketing activities, and help you achieve fair market share as quickly as possible.

Start-Up Training
We offer Total Lodging by Choice (TLC), an orientations program preparing you to enter the Choice system. You will receive the knowledge and skills you need to open and operate your hotel, develop an effective marketing program, and how to fully utilize all of Choice's resources for your benefit.

Pre-Opening Operations Training
This educates all your staff on basic front office/guest services operations, basic maintenance operations, basic housekeeping operations, Choice Central Reservations System functionality, and Choice programs, such as 100% Satisfaction Guarantee.

Grand Opening Support
Your Brand Performance Consultant (BPC) and Sales Support Director (SSD) will provide you with assistance in preparing your hotel's grand opening, including press releases and ideas for making your event memorable and successful.

Brand Recognition
Traffic starts with brands that are recognized and respected. Choice Hotels has got it.

National Advertising
Your property benefits from a strong, consistent marketing program that reinforces a strong brand image and drives traffic to your door.

SUPPORT & TRAINING PROVIDED

Comfort Suites

National Advertising
National Partnerships
Marketing Programs and Services
Guest Loyalty Programs
Sales Support
Turn-Key Reservations Package
Operational Support (Profit Manager, choiceAdvantage, ChoiceCentral.com)
Start-up Support (Training and New Hotel Opening)
Field Support, Centralized Help Desk, Purchasing Services, ongoing Educational and Annual Convention
Financial Assistance Provided: Only via incentives. Current development incentive is for minorities and from time to time offer brand specific incentives.
Site Selection Assistance: Yes
Feasibility Study Support: Yes
Financial Lender Support: Yes
Lease Negotiation Assistance: No
Co-Operative Advertising: Yes
Training: New franchisees and their General Managers are required to attend a week-long training session at corporate headquarters.

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